1. Millennials, those born between 1977 and 1995, have access to more wealth than any other generation, and businesses must learn how to sell to and engage with them in order to keep them as customers. Since Millennials are influencers in regards to media consumption and the use of social media, brands must also adjust their marketing approaches. It is not enough to simply market to Millennials; instead, this is a group of people who are seeking to actively engage with products through social media. The concepts presented by Jeff Fromm and Christie Garton in Marketing to Millennials encourage businesses to analyze their marketing approaches and adjust them to the wants and needs of Millennials. Businesses who wait to reach this target market when they come of age will find themselves falling behind.

     
  2. Most professionals do not understand public speaking at a fundamental level. Instead of trying to engage listeners with their messages through real human emotion, they opt for an overly prescriptive approach. In Emote, MIT-trained engineer and researcher Vikas Gopal Jhingran provides the unique, emotion-based approach to speechmaking that facilitated his own transformation from a poor public speaker to the Toastmasters 2007 World Champion of Public Speaking. Emote provides a roadmap to writing and delivering effective speeches that succeed in not only evoking emotions in audiences, but galvanizing them to act.

     
  3. Society is in the midst of a social revolution. New social media platforms connect more people, more frequently, and with greater ease than any previous era. However, with all that noise, it is also increasingly difficult for one person to stand out and have his or her voice heard among the throng. In The Social Media Side Door, Ian Greenleigh uses his own experiences to show how people can create side doors in social media that will not only get them noticed but also catapult them into the exact careers they want.

     
  4. As the Internet evolves from a text-based medium to a video-based one, traditional online marketing techniques have become obsolete. To successfully engage online customers these days, marketers must begin incorporating video into their overall marketing strategies. In Online Video Revolution, online video expert John Cecil provides an in-depth look at what makes compelling video content and how it has the power to create customers and increase sales. Cecil offers online marketers a step-by-step guide to the production, delivery, and promotion of online videos for companies of all sizes.

     
  5. In Conquering the Chaos, Ravi Venkatesan draws on his experiences as the former chairman of Microsoft India and Cummins India to provide a blueprint for success in India. The book particularly focuses on techniques for restarting growth once an Indian subsidiary is no longer contributing a significant amount to its parent firm’s finances. Venkatesan states that a company that can succeed in a country as corrupt and chaotic as India, particularly in the all-important middle market, will have learned the skills needed for success in any emerging market.

     
  6. All companies are based on a core business, and all of these companies need to grow to survive. However, in an ever-changing and highly competitive marketplace, companies often focus more attention on trying to drive growth by adding new products and services and less attention on growing their core businesses. Grow the Core by David Taylor explains that this is a big mistake. Instead, a strong core is essential for ongoing success and growing the core is the most logical and profitable path to achieving success. Citing numerous real life examples of both successes and failures in attempting to grow a business, Taylor provides the foundational elements and practical steps necessary for driving business growth through growing the core.

     
  7. In The Social Employee, Cheryl and Mark Burgess argue that business today is increasingly social, and that its primary driver is the “social employee.” Social media has forever changed how humans interact. Today’s customers mistrust faceless corporations and instead demand contact with real human beings—the employees. Employees in turn are increasingly likely to be social media adepts—or digital natives—and bring an expectation of transparency and longing for meaningful work to the workplace. Many major corporations have trained and empowered their employees to be enthusiastic brand ambassadors. They are scrapping old, hierarchical structures in favor of more organic ones. These pioneering organizations are thriving in the digital world, and social media holdouts must conquer their reluctance to go social if they want to keep up.

     
  8. In Out Think, G. Shawn Hunter presents a guide for leaders who want to bring their organizations into the future. It provides a fresh take on ways to remain creative and innovative in leadership activities. It emphasizes the importance of creating global institutions that tap into talent from all over the world, using technology that breaks down barriers. New thinking and new approaches as well as passion and initiative are crucial traits of modern successful leadership. Real-world examples offer specific ways in which these ideas can work.

     
  9. In The Charge, Brendon Burchard identifies ten different drives, or aspects, that motivate and inspire people. By focusing on and improving each individual drive, readers can find themselves living what Burchard calls “a charged life,” in which they are more motivated, energetic, giving, and aware in the present moment.

     
  10. In Clarity, Jamie Smart describes how people encumber their minds with mistaken perceptions that are based on external circumstances. These perceptions tend to be superstitions that degrade thinking and diminish clarity. Eventually, superstitious thinking compels people to seek goals, some of which are harmful, with the belief that achieving them will bring happiness and satisfaction. Clarity is the desired condition of the mind; the state that enables clear thought and true insight. Smart emphasizes that the mind is a self-correcting system, and by removing external interference it will return to its default setting of clarity and enable people to enhance their performance, think innovatively, make better decisions, and gain more happiness and contentment from their lives.